Reviewers praised the manga's character development, strong storylines, and well-executed fight scenes, though some felt the fight scenes slowed the story down.Critics noted that the manga, which has a coming-of-age theme, makes use of cultural references from Japanese mythology and Confucianism.The series is based on two one-shot manga by Kishimoto: Karakuri (1995), which earned Kishimoto an honorable mention in Shueisha's monthly Hop Step Award the following year, and Naruto (1997).Naruto was serialized in Shueisha's magazine, Weekly Shōnen Jump from 1999 to 2014, and released in tankōbon (book) form in 72 volumes.As of 2017, Naruto is the third best-selling manga series in history, selling more than 220 million copies worldwide in 35 countries outside Japan.It has become one of Viz Media's best-selling manga series; their English translations of the volumes have appeared on USA Today and The New York Times bestseller list several times, and the seventh volume won a Quill Award in 2006.Viz Media began streaming the two anime series on their streaming service Neon Alley in December 2012.The story of Naruto continues with Naruto's son, Boruto Uzumaki, in Boruto: Naruto Next Generations: Boruto wishes to create his own ninja way instead of following his father's.
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The English adaptation was broadcast on Disney XD from 2009 to 2011, and then switched to Adult Swim's Toonami block in January 2014.
Besides the anime series, Studio Pierrot has developed eleven movies and eleven original video animations (OVAs).
Other Naruto-related merchandise includes light novels, video games, and trading cards developed by several companies.
Viz Media licensed the manga and anime for North American production and serialized Naruto in their digital Weekly Shonen Jump magazine.